Privacy Policy

Effective Date: October 2, 2026

OPT-ISM Eye Care respects your privacy and is committed to protecting the personal information you provide when using our website.

This Privacy Policy explains what information we may collect, how we use it, how it may be shared, and the choices available to you.

Information We May Collect

When you visit our website or interact with our online services, we may collect information such as:

- Name- Email address

- Telephone number

- Appointment request information

- Information submitted through contact forms

- Communication preferences

- Website usage information

- Device and browser information

- IP address

- Cookie and analytics information

If you submit health-related information through an appointment request, patient portal, online form, or other communication method, that information may also be subject to applicable healthcare privacy laws, including HIPAA when applicable.

How We Use Your Information

We may use information collected through our website to:

- Respond to questions or requests- Schedule or manage appointments

- Communicate with patients

- Provide information about our services

- Send appointment reminders or practice communications

- Improve our website and patient experience

- Analyze website traffic and usage

- Support advertising and marketing efforts

- Maintain website security

- Comply with legal and regulatory requirements

We do not sell your personal medical information.

Appointment Requests and Medical Information

Our website may allow visitors to request appointments or contact our office.

Please do not use website contact forms for medical emergencies or urgent medical concerns.

If you believe you are experiencing a medical emergency, call 911 or seek emergency medical care.

Information submitted through general website forms may not always be transmitted through systems designed for confidential medical communication. For sensitive health information, please contact our office directly or use an approved secure patient communication system when available.

Cookies and Website Analytics

Our website may use cookies and similar technologies to understand how visitors use the site and to improve functionality.

These technologies may collect information such as:

- Pages visited

- Time spent on the website

- Browser type

- Device type

- General geographic information

- Website interactions

- Referral sources

We may use third-party services such as Wix, Google Analytics, Google Ads, Meta advertising services, or similar platforms.

These third-party providers may collect information according to their own privacy policies.

You may be able to control or disable cookies through your browser settings.

Advertising and Marketing

We may use advertising and analytics technologies to understand how people discover OPT-ISM Eye Care and to improve our marketing.

These services may use cookies, pixels, or similar technologies.

We do not intentionally use advertising technologies to disclose confidential medical information.

Email and Text Communications

If you provide your email address or mobile phone number, OPT-ISM Eye Care may use that information for appointment communications, reminders, educational information, or practice-related messages.

You may request to stop receiving marketing emails or text messages at any time.

Appointment-related or administrative communications may still be sent when necessary for your care or account.

Third-Party Websites and Services

Our website may contain links to third-party websites or services, including scheduling systems, insurance resources, payment services, pharmacies, social media platforms, or other healthcare resources.

OPT-ISM Eye Care is not responsible for the privacy practices or content of third-party websites.

We encourage you to review the privacy policies of any third-party website you visit.

Data Security

We take reasonable administrative, technical, and physical measures designed to protect personal information.

However, no website, electronic communication, or internet-based system can guarantee complete security.

Children's Privacy

Our website is intended primarily for adults seeking eye care services for themselves or their families.

We do not knowingly collect personal information directly from children through the website without appropriate parental or guardian involvement.

Your Privacy Choices

You may contact us to:

- Ask questions about information you have submitted

- Request corrections to certain information

- Request removal from marketing communications

- Ask questions about our website privacy practices

Requests involving medical records or protected health information may be subject to HIPAA and other applicable healthcare laws.

Changes to This Privacy Policy

OPT-ISM Eye Care may update this Privacy Policy periodically.

Any changes will be posted on this page with an updated effective date.

If you have questions about this Privacy Policy or our privacy practices, please contact:

OPT-ISM Eye Care

South Tampa, Florida

Website: www.opt-ism.com

You may also contact our office directly using the telephone number or contact information listed on our website.